Who says that if you have a daughter, you have a liability born in your family? A daughter is not less than a son. She takes care of each and every person in the family. Whether she is well or unwell, she takes care of each person. Then she grows up and then it’s time to get married. When in a party with her beau, she is not offered a glass of alcohol. But now, it is her right to drink. We all live in an independent nation.
It’s the woman
who are making India an alcohol loving nation. "More
women are drinking" a new survey revealed. Rising affluence, aspirations,
societal pressure and exposure to a different lifestyle is driving women to
experiment with alcohol, stated the survey conducted by the Community against
Drunken Driving (CADD) among 5,000 women aged between 18 to 70 in Delhi.
Already among the world's highest consumer of
alcohol, India's love for alcohol is growing rapidly.
According to a World Health Organization (WHO) study, between 2010 and 2017,
alcohol consumption in India increased by 38 per cent. It increased to about
5.7 litres per adult per year in 2016 from 2.4 litres per adult per year in
2005, the CADD said.
"A steady and silent contributor to this
growth has been the increased consumption of alcohol among women who were till
recently considered the obvious abstainers," it said in the survey aimed
at assessing the current consumption, expenditure pattern, drinking habits and
spaces and other factors that are impacting this phenomenon.
"More women are drinking and women are
drinking more," the survey said.
After traditionally being non-drinkers for
decades, the women's alcohol market is expected to grow by 25 per cent over the
next 5 years, it quotes the Indian government's Centre for Alcohol Studies as
saying.
'Pinking' of the alcohol market, combined with
sustained messaging in movies and on TV that alcohol is the best way for women
to relax and reward themselves, is all adding up to the rise, the CADD said.
And it’s not just that the so called
weaker sex are towards alcohol. They are also turning into really successful
entrepreneurs as well.
At a time when women are creating history across diverse fields,
India is yet to make significant progress on gender inequality. Even today, the
country is plagued with grave issues such as female infanticide, child marriage,
and incidents of dowry-related death, among others. Gender-based discrimination
remains a reality for a majority of women, often on a day-to-day basis. When it
comes to their professional journeys, too, Indian women experience gender bias
from their recruiters, colleagues as well as seniors. Apart from being on the
receiving end of inappropriate sexual implication, they are left to deal with
other challenges like unequal pay, pregnancy discriminations, and a hostile
work environment in general.
When it comes to businesses, women are the more famous ones who
are in for the race of successful companies. In fact, women-led start-ups make
up for a negligible percentage of the total Venture Capital investments not
only in India, but also across the globe. A study published in Venture Capital
Journal reveals that start-ups founded by all-male teams are four times more
likely to receive funding from venture capital funds as compared with female
founders. The numbers don’t lie, but times are changing. New-age Venture Capitals
are committed to building a system that is more supportive of businesses run by
women.
Top 10 Famous Women Entrepreneurs in
India
In the past couple of decades, the status of
women in Indian society has changed drastically. Today, Women have been playing
a vital role in the growth of the Indian economy and have made a big impact and
got success in almost every sector. Here I have listed the top 10 famous
women entrepreneurs, who have done something different to boost
the Indian economy and inspired other women.
#1 Vandana
Luthra- Founder of VLCC
Vandana Luthra is an Indian businesswoman, philanthropy and
chairperson of the beauty & Wellness sector skill council (B&WSSC). In
1989, she stared the company called VLCC as a beauty and slimming service
centre. Later, she added more services such as hair build, full-body laser,
grooming and Dermatologist services. In April 2013, she awarded with Padma
Shree award by Indian President Pranab Mukherjee. Vandana Luthra has been
running NGO known as Khushii, which offers a scholarship for free education to
those who are underprivileged and physically challenged.
#2 Kiran
Mazumdar Shaw – The founder of Biocon Limited
Kiran Mazumdar Shaw is known as India’s wealthiest self-made
woman who found a biopharmaceutical firm in 1978. This firm has entered in US
biosimilars market and is getting the attention of investors. As per Forbes, it
is the first company to get approval from the USFDA. She has put big fortune to
build deep R&D- Based biotech firm. In 2019 she held the title called
Indian’s 54th richest person and world’s 65th powerful woman. As far as her
qualification is concerned, she did a bachelor’s and master’s degree from
Bangalore University and Melbourne University respectively.
#3 Priya
Paul – The chairperson of Park Hotel
Priya Paul is an Indian woman Entrepreneur who is chairperson of
Apeejay Surrendra park hotels. After finishing her studies from Wellesley
College (US), she started working under her father as a marketing manager. At
age 51, she is considered one of the most influential women. According to
Wikipedia, in 2012, Paul revised India’s most honorable award called Padma
Shree Award by Pratibha Shing Patil (Former Indian president).
#4 Ritu
Kumar – The Fashion designer
Ritu Kumar is an Indian fashion designer who began her Fashion
career in Kolkata. Initially, she was making bridal wear and evening clothes.
After decades, she entered an international market. She has been operating her
business in several different forging cities France and New York. In 2013, She
awarded Padma Shree by the government of India. About her education, she
completed schooling at Loreto Convent and have done college from lady Irwin
College. Later she got a scholarship at Briarcliff College in New York, where
she pursued Art History.
#5
Suchi Mukherjee – Founder
and CEO of Limeroad
In 2012, Suchi Mukherjee
created online clothing and lifestyle accessories marketplace and named
Limeroad. Today this company is known as Indian’s most stylish online shopping
website for men and women. She graduated in economics and went to economic
school in London, to pursue a master’s finance degree. If we talk about his
achievement, she received many awards like Coolest Start-up of the year (from
Business Today), Infocom woman of the year.
#6 Indra
Nooyi – The board member of Amazon
Indra Nooyi is a former CEO of PepsiCo who has joined Amazon’s
board of directors. After completing a master’s degree from Yale School of
Management, she worked as a product manager at Johnson & Johnson. Later she
joined the Boston Consulting Group as a strategy consultant. In 1994, she
started working at PepsiCo, later she led the company as CEO from 2006 to 2018.
In Feb 2019, she elected a member of Amazon’s board of directors. In 2017, She
held title world’s 11th powerful woman as per Forbes.
#7 Aditi
Gupta – The
Co-founder of Menstrupedia
Aditi Gupta is an author and co-founder of the Menstrupedia. Aditi
and her husband created a comic book to illustrate and educate girls about
menstruation. Later, they created a website called menstrupedia.com. In 2014,
Menstrupedia became a partner with Whisper India for their school contact
program and presented “Touch the Pickle”, this movement occurred in four
different cities. In 2014, she launched a comic book and got pretty much
success, the book has been translated into Spanish and Nepali. Menstrupedia
comics are used by schools like Bright English School Ahmedabad, Ecole Mondiale
World School, GlS Primary school, and many others.
#8 Falguni
Nayar – The Founder
of Nykaa
After working 20 years as an investment banker with Kotak Mahindra,
she left the job to pursue her own dream. In 2012, she stared company Nykaa,
which sells online cosmetic and wellness products. Today, the company has
become so famous among Indian women. The company offers more than 850 brands
and has introduced 35 physical stores. In 2017, she got the title of “Most
powerful business “by Business Today. She also received the “Woman Ahead” award
at the Economic Times. Since 2014, The company has been a partner with Femina.
#9 Vani
Kola – Founder,
Kalaari Capital
Vani Kola is a venture capitalist and founder & managing
director of Kalaari Capital. She has done her Master of Science degree from
Arizona State University. During her 22 years in Silicon Valley, she founded
two company Rightwrok and Certus software. In 2006, she returned to India. In
India, she started her career as a Venture capitalist, she did a partnership
with NEA (New Enterprise Associates). In Sep 2012, Kalahari Capital stared
operation with a 150-million-dollar fund. In 2018, she won the TiE Delhi-NCR
5th Edition of women Entrepreneurship Summit Award. She also got NDTV Women of
Worth award for entrepreneurship.
#10 Radhika
Ghai Aggarwal – Co-Founder & CMO, Shopclues.com
Equipped with more than 15 years of marketing experience in
several industries such as Fashion & lifestyle, advertising & public
relations, and others. She became Co-founder of Shopclues.com. In 2011, the
company was founded in Silicon Valley. Today, this e-commerce business has
become India’s largest fully managed marketplace and has over 7 million
visitors each month. The company serves more than 9 thousand cities. She has
done MBA from Washington University. Her achievement makes her innovative tech
women entrepreneurs in India.
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